"I am JOA. After years of being an employee, doing tasks and ticking boxes for others, I decided 2025 was my plot twist year. I took a deep breath (and alot of coffee), and jumped into the unknown to start my own small business- something that truly reflects me. I wanted more than just a 9-to-5: I wanted passion, creativity, connection... and maybe a little spark. So here I am, turning big ideas and late-night brainstorms into beautiful products that bring joy to others. It hasn't all been smooth sailing- there were plenty of "what am I doing" moments-but every challenge has been worth it. If you are dreaming of something new, grab another cup of courage (and coffee), chase that spark, and watch your own story unfold- because your best chapter is waiting to be written!